We know that if we need to create a remarkable home for people, we need to understand the user experience. We also understand that our job is to ensure that we create the right kind of journeys. The goal of the UX designer is to study the entire process of the individual’s experience and their subjective opinion of their life’s situations. We did this by understanding our core audience, Working Couple and Active Senior Urbanites. We believe in empathising with our ‘Indian Urbanites’ before designing our projects. Our aggressive research and diligent understanding of our users is the key to co-creating projects that celebrate living. In our quest to find apt solutions, our architects and designers spoke extensively to more than 200 families across generations and income groups.
We began by speaking to families in the double-income segment and active elders segment. And we asked – ‘what would your ideal solution be?’. The results from the research we did for both our projects resulted in the final outcome as KSR’s Togetherments in Miyapur, Hyderabad and 2getherments @ Hoodi in Hoodi, Bengaluru. That’s how 2getherments was born. When we launched Miyapur, we were pleasantly surprised by the success and the outcome. Most importantly, positive feedback gave us validation and pride. We also got valuable insights from our buyers.
It gives pleasure when you see what you believe when it is grounded. 2g Miyapur has been extremely dear to me, looking at our happy 2g families gives me an assurance that this new typology of vertical living called 2getherments is truly what Indian families need. 2g Hoodi is our next venture. We are excited to bring our signature design to Bangalore. We chose Bangalore because our product suits perfectly for the Bangalorean double income group of users. 2g Hoodi is an Indian living solution that will provide apt housing for the double income group. In a postpandemic world, the homes we create are keeping in mind the working and professional requirements of the modern urbanite as well. People require spaces to work in seriousness and with focus and for that we have created modern and fully-equipped co-working spaces at 2g Tula.
We aspire to build futureforward homes that cater to the needs and aspirations of Bangalore’s working couples and active seniors. We hope that our users will enjoy living in and using 2g as much as we have enjoyed creating it. We want to build apt homes for our ‘Indian Urbanities’. We want to create community bondings that represent Indian Living. We want to seamlessly blend the past experiences, present conveniences and future aspirations. We want to return to our cultural roots by bringing people together in the urban context. We want to build ‘2getherments’ and not ‘Apart’ments.
Mr. Harinath Rao
Founder and Managing Director of
2getherments
